To know the hottest news we should read... no, not Google news, but Twitter!
Google is the leading search engine, but there's one area where the company's software prowess fails: real-time search.
It's an area that Twitter dominates, and savvy Internet users know to turn to the site first for the very latest news and discussions. That, combined with Twitter's ongoing struggles to turn a profit that matches its outsized Internet presence, has made Twitter a very attractive acquisition candidate.
Yahoo, Microsoft, News Corp. and Google are among the companies believed to be looking at Twitter. (Microsoft owns and publishes Top Stocks, an MSN Money site.) But perhaps Google might be the best match for the young company.
A lack of profitability did not stop Facebook from acquiring Instagram for $1 billion, and few believe that it will stop Twitter from also being snatched up.
Historically, the best acquisitions don't involve companies that could be profitable. They involve companies that are already making money. But just as YouTube fell into Google's hands as a streaming video infant with only hopes and dreams in its eyes, Twitter would do the same for its buyer.
But nobody knows which (if any) of the aforementioned corporations is most likely to gain control of the social media website...
Aaron Kessler of Raymond James has a similar viewpoint, though he believes that the company already pays Twitter to search tweets. Kessler thinks that it would make the most sense for Google to incorporate Twitter into the Google+ social network to expand its social media participation. But Kessler is also unsure that this deal will actually happen.
What do you think? Who is going to make the first move? I suggest we'll see soon ;)
Google is the leading search engine, but there's one area where the company's software prowess fails: real-time search.
It's an area that Twitter dominates, and savvy Internet users know to turn to the site first for the very latest news and discussions. That, combined with Twitter's ongoing struggles to turn a profit that matches its outsized Internet presence, has made Twitter a very attractive acquisition candidate.
Yahoo, Microsoft, News Corp. and Google are among the companies believed to be looking at Twitter. (Microsoft owns and publishes Top Stocks, an MSN Money site.) But perhaps Google might be the best match for the young company.
A lack of profitability did not stop Facebook from acquiring Instagram for $1 billion, and few believe that it will stop Twitter from also being snatched up.
Historically, the best acquisitions don't involve companies that could be profitable. They involve companies that are already making money. But just as YouTube fell into Google's hands as a streaming video infant with only hopes and dreams in its eyes, Twitter would do the same for its buyer.
But nobody knows which (if any) of the aforementioned corporations is most likely to gain control of the social media website...
Aaron Kessler of Raymond James has a similar viewpoint, though he believes that the company already pays Twitter to search tweets. Kessler thinks that it would make the most sense for Google to incorporate Twitter into the Google+ social network to expand its social media participation. But Kessler is also unsure that this deal will actually happen.
What do you think? Who is going to make the first move? I suggest we'll see soon ;)
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